El Clasico: classic and descriptive terms of sporting events
On February 17, 2017, the international figurative mark designating the European Union El Classics, No. 1379292, belonging to the Liga national de footboy professional, is registered by the World Intellectual Property Organization (WIPO). The registration is notified to the European Union Intellectual Property Office (EUIPO), which, after examination, totally rejects the trade mark application, on the grounds that it is descriptive and lacks any distinctive character. On October 8, 2018, the applicant lodged an appeal with the EUIPO but this was rejected by a decision of October 1, 2019. The applicant therefore applied to the General Court of the European Union so that her trademark El Classics could be registered. In its decision of February 24, 2021, the General Court of the European Union analyzes the descriptive nature of the El Classics registration application and notes its lack of distinctive character. The descriptive nature of the terms "el classics" The Court recal...